Content Strategist

Key Responsibilities

• Develop content strategy and monthly content calendars across Instagram, Facebook, YouTube, LinkedIn and other platforms.
• Generate creative content ideas, strong hooks, concepts, and storytelling formats.
• Write scripts for Reels, Shorts, YouTube videos, course promotions, testimonials, interviews, Q&As, ads and brand content.
• Simplify technical and educational topics into engaging and relatable content.
• Identify trends in AI, technology, digital marketing, programming, careers and education and convert them into relevant content.
• Create content around student success stories, placements, testimonials, courses, careers, real life experiences and behind-the-scenes activities.
• Work closely with management, trainers, subject experts, videographers, editors, designers, marketing and admissions teams.
• Develop authentic management/founder-led content including Reels, interviews, podcasts, Q&As and thought-leadership content.
• Write engaging captions, headlines, CTAs and campaign messaging.
• Research competitors, creators and educational brands to identify new content opportunities.
• Monitor content performance and optimize content based on views, engagement, enquiries and leads.
• Maintain a consistent and authentic GALTech brand voice across platforms.

Skills & Requirements

• Proven experience in content strategy, social media, or video content creation

• A storyteller's instinct for scripts, hooks, and short-form video

• The ability to make technical topics simple and interesting

• A sharp eye for what's working on Instagram, YouTube, and LinkedIn right now

• Comfort working closely with management and video, design, academic,admissions teams

• Strong writing skills across captions, scripts, and campaigns

• Female candidates preferred

Key Objective

Build GALTech into a trusted brand through authentic, useful and high-impact content.